Launchmetrics：2025年品牌大使营销：名人及网红合作影响力分析报告（英文版）

From Grace Kelly’s famous moment shielding her baby bump with an Hermès bag to Audrey Hepburn’s enduring bond with Givenchy, brand ambassadorships have long played a powerful role in shaping public perception and brand prestige. Today, that legacy continues, but the game has changed. Brand ambassador marketing in the Fashion, Lifestyle and Beauty (FLB) industries is now built on full-scale, data-driven strategies, with businesses expecting measurable ROI more than ever before. To gain a clear