Daxue Consulting博圣轩：2025年中国美容行业的白皮书（英文版）

The global pandemic undoubtedly hampered China’s beauty industry. Although beauty sales have fluctuated, consumers reacted quite positively during promotional events in 2021 and 2022.4 COVID-19 had varying degrees of impact on different categories in the beauty market: the epidemic had a more negative impact on cosmetics, while skincare and personal care products gained more popularity in this period. According to Quest Mobile, facial masks, skincare sets, serums, lotions/creams, and electron