MMA&Punctuate：2024年AI营销现状报告-人工智能趋势和可操作的见解（英文版）

The integration of AI also brings new challenges, particularly in terms of skills and training. As highlighted in this report, one of the primary obstacles to AI adoption is the need for specialized expertise. Businesses must invest in training programs and develop their workforce to harness the full potential of AI. Additionally, ethical considerations surrounding AI use, such as data privacy and algorithmic bias, must be addressed to build consumer trust and ensure responsible AI deployment