Airship&eMarketer：2025年全球B2C品牌移动战略现状与碎片化困境三步解决方案报告（英文版）

Mobile devices have been one of the most transformative modern technologies, changing the way people learn, interact, buy, and engage. With more than 5.44 billion mobile phones worldwide, 67.0% of the population will use a mobile phone in 2025, according to March 2024 data from EMARKETER. By 2026, nearly half (48.8%) of the total time spent with digital media in the US will be on mobile devices. Given that level of attention, you’d think organizations would have seamless strategies to leverag