Happiest Minds：2025年全渠道零售：线上与线下消费体验融合白皮书（英文版）

The retail industry is transforming due to technology, changing consumer preferences, and the rise of e-commerce. Omnichannel retailing, which integrates online, social media and oine shopping, is essential for meeting consumer demands for seamless, personalized experiences. This article examines the components, benefits, challenges, and best practices of omnichannel retailing, featuring case studies of brands that have successfully merged digital and physical operations.