InMoment：2024年在线声誉管理基准统计报告（英文版）

Your brand’s online reputation, as shaped by online reviews, social media comments, and customer feedback, is one of the most influential factors impacting consumers’ purchase decisions.

According to research by InMoment, customers don’t trust companies with lower than a 4-star rating average. Up to 94% say a negative review or social media comment has convinced them to avoid a company. On the other hand, positive reviews and high ratings can enhance a company’s or brand’s