尼尔森 Steve Hasker：数字世界 The Digital World

数字世界引领着媒体市场前所未有的变化The Digital World is Driving Unprecedented Shifts in Media逐渐碎片化的消费者行为Consumer Behavior is Fragmenting崭新平台正以前所未有的速度急速发展New Platforms Are Emerging Faster Than Ever Before社交网络与用户制作视频彻底改变了内容的普及程度Availability of Content is Forever Changed by Social Networks and User Generated Video结果：商业模式和广告形式起了根本性的变化Result: Fundamental Shifts in Business Models and Advertising Formats她为什么拥有那么多面条？Why Does She Have So Many Noodles?中国只有百分之三十二的人使用互联网Internet Only Reaches 32% of China’s Citizens大量的非互联网用