Mediaocean：2025年H2电信市场报告（英文版）

As telecom marketers face ongoing economic headwinds and increased pressure to prove performance, most are holding firm on their media investments. Across nearly all channels, the majority of respondents plan to maintain or increase spend in the second half of 2025—even as growth in planned increases has slowed compared to H1. CTV leads the pack with 53% of telecom marketers planning to increase spend. It remains the most resilient channel— pointing to the continued belief in its ability to d