毕马威：2025年人工智能劳动力：从炒作到真相报告（英文版）

AI has moved rapidly from hype to hard truths. Organisations across every sector have invested heavily in new tools and pilots, but too often the return has been modest. The real lesson is clear: value from AI does not come from technology alone. It comes from how people adopt, adapt, and reimagine the way work is done. Behavioural science offers the missing lens – showing us that adoption is not just a technical rollout but a human transformation. Yet, trust remains a critical cha