CMO Council：2024年B2B营收增长引擎研究报告（英文版）

WHAT’S NEEDED TO LAND + EXPAND IN STRATEGIC ACCOUNTS Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — is essential to the growth and profitability of B2B marketers across every industry and geographic sector. Customer demand generation is a mission-critical process in which companies invest heavily, but generally, are dissatisfied with the results. Put positively, it is a business process ripe for perform