麦肯锡：2025年战略冠军如何获胜报告（英文版）

Crafting a strategy—the process of making coherent, hard-to-reverse choices under uncertainty with the aim of building long-term value—has always been demanding. In 2010, only 35 percent of more than 2,000 surveyed executives reported that their strategies passed four or more of McKinsey’s Ten Tests of Strategy1 (see sidebar “The Ten Tests of Strategy: Assess your strategy’s quality”). The increasing uncertainty and complexity of the business environment have made that task even harder.