Tinuiti：2025年美容营销研究报告：纯净美妆新趋势及AI、TikTok和GLP-1药物的作用（英文版）

Asked how their current spending compares to a year ago, 32% said that they’re spending more compared to 25% who responded that they’re spending less. With 43% of beauty shoppers spending about the same as a year ago, 75% of those studied are spending at least as much as they were a year ago, the same figure observed in last year’s survey results.