益普索：2025年全球年鉴：生成式AI革命、Z世代性别差距、ESG、成功品牌如何脱颖而出等关键议题（英文版）

In March 1911, the first ‘International Women’s Day’ demanded women’s right to vote and to work, and an end to discrimination. 113 years later, our 2024 International Women’s Day survey shows that gender equality is far from achieved. Around half of people across 31 countries think that men are now being asked to do “too much” to support gender equality (51%), while 46% think that we have gone so far in promoting women’s equality that we are discriminating against men. The issue of gender equ