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However, a job seeker, in particular, will have a different view of these aspects of the brand. And this is where employee content can help. Employeegenerated content, or EGC, will help you to get your Employer Brand story out there, making it easy for those thinking about applying for a role to get an authentic view of what it’s like to work there. We’ve discovered that 42% of employees seek employee video content to get a feel for company 2021 2024 culture, leadership and everyd
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