Emarsys：2024年体育与娱乐行业全渠道粉丝互动指南（英文版）

Think about the relationships you have with your closest friends or family members. You probably don’t think about interacting and connecting with them “across touchpoints,” but that’s essentially what happens. You call each other on the phone, send messages on group text threads, comment on their social posts, send emails and, most importantly, interact with each other offline. Building deep, meaningful relationships with your fans is based on the same premise. If you want to foster the kind