Hanover Research：2024年全国学生前瞻性调查报告（英文版）

As enrollment challenges persist at higher education institutions, college and university leaders know that some recruitment strategies that worked in the past no longer guarantee results. Gone are the days of considering prospective students a monolithic unit. Even within a traditional college-age cohort, members of Generation Z have many different experiences, barriers, needs, and expectations. Instead, higher education leaders must pay close attention to prospective students’ shifting demo