Oaklins ：2024年品牌建设：宠物产业成功的基石研究报告（英文版）

As pet owners continue to demonstrate an increasing willingness to invest in the well-being of their furry companions, the pet industry presents lucrative opportunities for high-end brands. Below we delve into the pivotal elements that underpin the creation of a robust pet brand: storytelling, packaging, brand communication and brand identity. Discover why these factors hold such importance and how you can successfully carve your niche in the pet industry. BRAND STORY AND MESSAGING Pet owners