德勤：2025年营销和技术领导者合作以推动增长报告（英文版）

Digital transformation is widely accepted as necessary to stay competitive in modern business. Too often these projects fail, causing fallout throughout the organisation, creating ongoing technical integration problems, and wasting valuable budget. Why isn't digital investment alone enough to guarantee better business performance? The answer may well be that success increasingly relies on tight collaboration across business units, especially between marketing and technology leade