Marketing AI Institute：2025年营销领域AI应用状况研究报告（英文版）

Last year, we stated that the marketing industry was at a crossroads. Our data from 2024 made it clear that, while marketers were racing ahead to adopt AI, their companies were failing to support them with adequate training and education. We noted that every company leader faced two clear paths: Either commit to AI literacy for all in order to build a competitive advantage with AI, or become obsolete. This year, we’re seeing the consequences of taking these paths play out—and our data shows t