Rand兰德：2024年改善创业途径-黑人和女性小企业主在电子商务领域的经验探索报告（英文版）

This brief summarizes key findings from a RAND working paper about online businesses in the United States: “The Changing Nature of Entrepreneurship in the United States: Evidence from Shopify.” The paper’s authors examined a combination of administrative data about businesses in the United States that currently use Shopify and data from a RAND survey of 4,000 of those businesses’ owners. To conduct the survey, the researchers contacted a representative sample of business owners who use Shopif