璞砺营销咨询（Publicis Sapient）：2025年生成式AI创新报告：弥合高管团队与创新团队之间的差距（英文版）

The C-suite and V-suite see generative AI’s potential differently The C-suite focused on more visible use cases such as customer experience, service and sales. In contrast, the V-suite sees opportunities across functional areas, including within operations, HR and finance. They see its downsides differently, too Fifty-one percent of C-level respondents were more concerned about the risk and ethics of generative AI than other emerging technologies, but just 23 percent of the V-suite sha