MikMak：2022年如何利用电子商务数据加速品牌增长报告（英文版）

Today’s brand marketers are swimming in data, making it challenging to know what to look at, and how to action it all. The good news is that eCommerce data is the single most powerful dataset available to them, and it's highly accessible. There’s a vast misconception that going DTC is the only way to build out a brand’s CRM database and truly capture consumer behaviors and preferences. It is becoming clearer every day that the DTC-only model has passed its peak. Furthermore, the billions