Emplifi：2024年用户生成内容（UGC）策略的关键指南报告（英文版）

Modern consumers have evolved. They’re social first and digital always, and they expect today’s brands to meet them on their own terms. According to industry research, 47% of consumers say they’re frustrated by irrelevant content and offers, and another 70% believe those promotions don’t align with their interests. Despite that, in 2023, brand investment in content soared by 69%. That’s why modern brands have learned to utilize social proof across their marketing strategies. As customers rese