波士顿咨询BCG：2024为什么视频流媒体需要重新捆绑报告（英文版）

The advent of video streaming enabled consumers to break free from the longstanding pay TV model, when subscribers paid a flat fee for 150+ channels. Today, consumers can choose from among subscription video on demand (SVOD) services like Netflix, Amazon Prime, Hulu, Disney+, Max, Paramount+, Peacock, and dozens of smaller services. Recently, Disney, Fox, and Warner Brothers Discovery announced a new sports “skinny bundle.” And a bundle with Peacock, Netflix, and Apple TV+ for Comcast subscri