daxueconsulting：2024年中国夏季体育市场回顾报告（英文版）

The sports market in China is experiencing significant growth, with the market size reaching USD 461 billion in 2022, a 6% year-over-year growth. Moreover, social media posts related to summer sports reached 134 million between March to July 2024, 34% y-o-y growth. With more government support and evolving consumer demands, there are more opportunities for brands to tap into