Attest：2024年数据故事讲述剧本-如何让你的CEO关注洞察报告（英文版）

This playbook stems from a question asked by an attendee at our Brand Growth Summit: How do I get my CEO to care about consumer insights? Further discussions with other researchers and marketers suggested engaging the C-suite is a universal challenge, so we wanted to provide some practical advice on the topic. We teamed up with customer research expert Bianca Johnston to explain how to wow CEOs by using data storytelling techniques. We believe wholeheartedly in the power of data storytelling.