BCG波士顿咨询：2025年高管视角：AI优先型消费品公司制胜未来研究报告（英文版）

We meet often with CEOs to discuss AI -- a topic that is both captivating and rapidly changing. After working with over 2,000 clients in the past 2+ years, we are sharing our most recent learnings in a new series designed to help CEOs navigate AI. With most sectors going through major shifts, the focus in 2025 is on how to leverage predictive, generative, and agentic AI to fully transform organizations and create new sources of competitive advantage. In this edition, we discuss the future of