贝恩：2025年B2B企业商业卓越与营收增长战略研究报告：制胜之道（英文版）

They're already harnessing Al to achieve business outcomes. The best companies havemoved beyond pilots to scale up and realize meaningful value from Al, using it to achieve growthpricing, and productivity targets. One B2B software executive surveyed calls Al a "force multiplierfor the go-to-market strategy, while a wholesale banker uses Al to improve sales plays andcustomer segmentation.

Howe ver, many companies still struggle to achieve sustained benefits from Al. Some lack th