Profitero：2024年PDP优化的新时代报告：如何用预测分析和AI革命数字货架内容（英文版）

Content is often thought to be more of an art than a science. However, advances in predictive analytics have taught us that there’s a proven scientific formula and set of objective-based benchmarks for maximizing content performance on the digital shelf. Following that formula will increase sales, and deviating from it will cost sales. But there is no one size fits all strategy — you must apply the formula that’s unique to each retailer and category, or you won't maximize full sal