Cylindo:2022年DTC家具品牌50强:电商营销报告(英文版).pdf |
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Back in the days when the direct-to-consumer business model became popular, mattress companies were among the first from the furniture industry to test this concept. In just a few years, the model mushroomed across the whole industry. Data from 2PM Inc. shows that in 2019, the highest number of DTC brands was concentrated in categories such as closet, bathroom, and kitchen. Fast-forward to today, and brands are focused on children, furniture, pet care, and utility. However, compared to other
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