毕马威：2024-2025年新加坡客户体验卓越报告 通过AI驱动的体验交付客户价值（英文版）

global In the excitement around new technology, the human factor can sometimes beneglected. Today, calibrating how best to balance a human touch with innovationslike generative Al (Gen Al) is a challenge for business leaders around the world,but it is particularly important to Singapore, where a robust services sector andsteady consumer spending have underpinned recent growth. Building on thesestrengths means serving customers in new and better ways, if Singapore is toovercome inflationary p