Infobip英富必：2024年释放生成式AI在客户体验中的潜力研究报告（英文版）

Artificial intelligence (AI), particularly generative AI (GenAI), has captured the attention and imagination of the world. GenAI democratized innovation, enabling businesses of all sizes to harness its power. Unlike traditional AI models, GenAI's unique capability lies in its aptitude for creating new content from existing data sets, such as text, audio, video, images, and code, in response to concise prompts. This makes GenAI a driving force in overcoming the “sea of digital sameness” by