麦肯锡：2024中国汽车消费者洞察报告（英文版）

The rapid development in electrification and smartification of the China auto industry is undeniably shaping and transforming the preferences of auto consumers in China. Reciprocally, the evolving preferences and behaviors of Chinese consumers are exerting a profound influence on the China auto industry, compelling it to embrace electrification and smartification with accelerating investments in these two areas. Such mutual influence is not only pivotal for the future of the Chinese auto indu