Criteo：2015年第二季度移动电子商务报告【英文版】

Consumer mobile behavior continues to advance faster than retailers’ ability to keep up. U.S. mobile transactions cross 30% share: And it’s much higher for top-quartile retailers. Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t:Optimized sites have a better conversion funnel at every stage. Apps generated almost 50% of mobile transactions for retailers* who have made their app experience apriority: Mobile apps perform better than any other ch