Boathouse：2025年美国定量报告-营销与首席营销官年度研究（第四版）（英文版）

CEOs are relentlessly pursuing growth and profitability, yet their transformation efforts are stumbling. Publicly, financial performance takes center stage, but privately, concerns about employee morale, culture, and reputational risk expose a critical oversight in organizational health that threatens long-term successInsight: Data shows 87% of CEOs acknowledge that their transformation strategies have not fully succeeded, with top private concerns including employee morale, culture,