First Insight：2024年第一份洞察报告：TIKTOK的不确定未来（英文版）

TikTok’s future in the U.S. is uncertain, and the implications are significant. As one of the most influential platforms in today’s digital landscape, a potential ban or sale could disrupt how retailers, influencers, and consumers interact and engage. Change is coming. What the First Insight survey found is eye-opening: influencers are already shifting their strategies, noticing changes in follower behavior. Meanwhile, many retailers are missing the early signs and only beginning to grasp the