麦肯锡：2024年财富还是虚构？CPG数字化和人工智能转型的真正价值报告（英文版）

Over the past two years, McKinsey has researched more than 140 digital and AI use cases across the consumer packaged goods (CPG) value chain to quantify the value at stake in each of the seven value streams. After identifying use cases, we determined how each one affects the profit-and-loss (P&L) statement for a standardized1 CPG business. For example, we observed that use cases related to trade promotion optimization could lead to reduced selling, general, and administrative expen