Brand Finance：最有价值和最强大的非洲品牌200强的2024年度报告（英文版）

Despite an 18% decrease in brand value to USD3.6 billion, MTN remains the most valuable African brand, demonstrating its strong market presence and sustained brand equity. The telecommunications giant has successfully expanded its operations to over 21 markets globally. Notably, Nigeria has surpassed South Africa as MTN's largest market in terms of both user base and revenue generation.