ylindo:2023年DTC家具电商品牌TOP50:电商商品展示特点分析与与指数排名报告(英文版).pdf |
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According to the same research, 46% of consumers reported purchasing furniture online from an omnichannel retailer, up from 40.5% in 2019. Those buying from manufacturer websites also grew from 22.6% in 2019 to 27% in 2022. The growth area for online furniture purchases is clearly omnichannel retailers or brick-and-mortar retailers who have both a store and an online selling site — the best of both worlds. The decline in internet furniture purchases during the period came from online-only bus
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