DSI：2023年产品详细页面（PDP）在零售媒体预算决策中的作用报告（英文版）

Retail media networks (RMNs) continue to proliferate as consumers (and therefore media) spend more time in digital channels, and as retailers see its incredible impact on the P&L. On paper, this is good news for brands as more levers to access shoppers and drive sales is always welcomed. But in reality, resources and budgets to support retail media are limited as it is still an emerging marketing tool (especially in today’s budgetconstrained environment). To date, this has resulted in the