sproutsocial：2025年澳大利亚社交媒体指数报告（英文版）

What makes brandsstand out Consumers want brands to have a pulse on culture-but that doesn't meanjumping on every trend, Consumers want to be listened to, not talked at, andthey reward brands who prioritise originality, relatablllty and audienceengagement Given brands' role as stewards and bastions of online culture, 93% of consumersagree brands need to take up the torch to combat misinformation more thanthey do today.