TrustRadius：2015 Social Media Marketing Trends（英文版）

2015 Social Media Marketing Trends. A 2015 survey and report on social media marketing practices and software usage. 2015年全球社会化媒体市场与趋势调查和报告。Table of Contents（报告主要内容） Executive Summary The Struggle to Demonstrate the Value of Social Measuring ROI is the #1 challenge. Communicating value is also a key challenge Companies focus on readily available vanity metrics Companies have a hard time dedicating enough resources to social Finding the Right Goals for Social Media Brand awareness is #1 goal Comp