麦肯锡：2025年买家对豪华车体验的看法报告（英文版）

Luxury cars, defined as those valued at over$150,000,account fora small portion ofvehiclessold but loomlarge in drivers'imaginations. Themost famous brands have instantly recognizable,iconic designs that set future trends; they alsoprovide superior performance that commands asignificant price premium. The strong appeal ofthese vehicles can significantly boost a company'svaluation and enhance its ability to offer other luxuryproducts and experiences. Moreover, the luxurysegment appears