美库尔（Merkle）：2025年互联体验报告：基于对2000名英美消费者的调研（英文版）

The 2025 Connected Experiences Research Report explores how consumers interact across digital and physical touchpoints, examining their expectations, behaviours, and the evolving landscape of connected experiences. The study takes a broad view of the connected consumer, identifying key trends, challenges, and opportunities shaping engagement today. Based on insights from 2,000 respondents across the USA and UK, the research reflects perspectives from a diverse consumer base spanning multiple