Bizrate Insights：2024年电子商务增长-通过结账透明性报告（英文版）

About 70% of shoppers abandon their cart at checkout, a figure that has been increasing since 2014.2 When we look at data from Bizrate Insights’ Site Abandonment Survey, we also see that 31% of shoppers use checkout just to calculate the total cost of their purchase. With hidden costs creeping into several industries—from airlines and hotels to concert tickets and takeout orders—customers are becoming frustrated with charge clarity. Additionally, aggregator websites promise shoppers savings w