凯捷Capgemini&HFS：2024生成式AI驱动型的商业服务变革报告：商业模式创新与企业发展（英文版）

The traditional roles and benefits of GBS remain vital and relevant, but there’s an urgent need to redefine its narrative (see Exhibit 1). By embracing a strategic and innovative role, GBS can continue being relevant and valuable in today’s fast-paced business environment. It’s time for GBS to not just support but drive the strategic objectives of modern enterprises. Now is the time to evolve and ensure you aren’t left behind. GBS is the unsung hero keeping the gears of the enterprise turning