Columbia Road ：2025年数字销售趋势报告（英文版）

Awareness is likely the stage of the customer journey that is seeing the most change. For example, those social media platforms that used to be about pure inspiration are increasingly becoming one-stop marketplaces to facilitate immediate conversion. The most exciting companies are the ones doing things differently and building their brand awareness in new ways and, for example, using data to fuel new innovations in how they reach their customers (e.g. Deutsche Bahn). The challenge today is h