Columbia Road ：2024年电邮营销状况报告（英文版）

Email marketing can help you make strangers into friends and turn acquaintances of your brand into loyal customers. It’s a powerful channel for delivering your brand message to people who actually want to hear it. Gartner’s research reveals that 44% of CMOs say email marketing is essential to their overall digital strategy, allocating nearly 8% of their entire digital marketing budget to the channel. Last year, in the U.S., email marketing revenue was estimated at over 10 billion dollars, wit