Infillion：2022年消费者主导的流媒体时代：新广告模式规则及广告商机遇研究报告（英文版）

However, as consumer behaviors changed with increased time spent streaming video, so too have streaming service models. Ad-supported video (AVOD) is now becoming the hot new trend - even among SVOD services which have historically been opposed to advertising. Consumers are now in the driver’s seat, and the rising costs and growing number of streaming competitors mean consumers are hesitant to add new services as they look for cheaper options. This is where the advantage of the AVOD business m