First Insight：2024年零售商对假日的盲点报告（英文版）

Retailers have a lot on their minds as Holiday 2024 approaches. We asked respondents about merchandising and marketing decisions being made in 2Q24, as well as what external market factors were of greatest concern. As expected, pricing, promotion, and marketing decisions were of greatest concern, relative to the potential impact of inflation on overall spend. Our findings reveal an inescapable sense of uncertainty. Questions abound as retail executives scrutinize every aspect of their operati